Santander Bank is one of the largest financial institutions in Mexico. I had the opportunity to contribute as a product designer on two of its most important digital initiatives: Santander App and Santander Personal.

The Santander App is the bank’s main mobile platform, offering a wide range of financial services including money transfers, investments, credit card payments and management, and utility service payments. My role focused on the design and improvement of three core functionalities: credit card payments, service payments, and investment flows.

Working in alignment with the bank’s established design system and brand guidelines, I was responsible for designing and refining the flows for credit card payments — including own and third-party payments, as well as card registration and cancellation. I also worked on the service payments section, covering the registration and automatic billing of essential services like electricity, internet, and telephone. For the investment module, I designed the flow that allows users to choose the type of investment that best suits their needs, configure parameters such as term and amount, and review detailed information before confirming.

In parallel, I collaborated closely with developers to test and validate design system components directly in code, ensuring consistency, accessibility, and a seamless user experience across touchpoints.

Santander Personal is an omnichannel platform developed for the bank’s high-net-worth clients. It functions both as a web-based administrative tool for internal banking staff and as a premium section within the mobile app available only to selected clients. As its name suggests, this platform offers a personalized digital experience, allowing premium users to access tailored financial services remotely, without the need to visit a physical branch. On the internal side, it provides the bank's advisors with tools to monitor product contracts, maintain client histories, and manage agent assignments for continuous, one-on-one client support. I was involved in the project from its initial kick-off through research, definition, and design, all the way to final testing of the platform.

However, due to confidentiality agreements, I am unable to share further details or visual materials related to those two projects.