Projects ⇢ Constructoken
Date
October 2023 - January 2024
Role
Product Designer
Constructoken is a Fintech Startup seeks to provide an alternative to bank financing for people who want to construct a home or renovate their current homes from any place in Mexico our the United States. And looking to provide a complete experience, Constructoken offers other services to their clients like location based automatic quotations (considering local prices), standard house plans, and attractive rewards to users who meet their construction goals.
Clients carry out each part of the construction independently, from making the plan of the construction, procuring materials, to supervising the work. To help users with this complicated process, it was necessary to know their needs in each part of the process and identify at which points Construtoken can help them in a way that is useful to users and gives them the value necessary to use it.
Understanding the problem
To fully understand the problem areas around the auto production housing process, I carried out three different research tasks to collect as much information as possible. These were:
Desktop research of similar products or services in the market; we found three direct competitors: Construrama, Keobra, and Criptoladrillo.
Application of quantitative interviews and qualitative surveys in 4 different cities in Mexico to identify goals and needs.
Contextual observation, identifying the pains and needs in each step of the autoconstruction process.
Generating Personas
After gleaning valuable insights from the 'understand' phase, plotting an affinity diagram and an empathy map, I formed two personas. These were created to help craft a better experience later down the line in the ideation stage.
Emiliano is a user who wants to build his house but he doesn't have access to traditional bank financial products.
Luis lives in the United States and has been planning to build a house in Mexico for a long time, but finds it difficult to make much progress from the United States.
Definition & Ideation
After looking at data, analyzing user needs, creating personas to match these insights, and discussing business requirements, I moved on to the definition & ideating stage. These were done in three parts:
MoSCoW method
After working with the product and development team on a value proposition canvas and defining the user stories, I moved forward to prioritize the features with the MoSCoW method.
Site map
Having identify the prioritized features, I worked on the app architecture.
Sketching & User flow
I started with a sketching session to define the user flows in the app, including happy paths and unhappy paths.
Developing the idea
After arguing if the user flows effectively addressed user needs, I defined the style guide based on the brand guidelines, then moved on to designing high-fidelity wireframes for both the app and the website.
Style guide
Website
Mobile app
Next Steps
Test the prototype with users and iterate on the design based on user feedback before taking it into development and then start with a beta test with 10 users to continue collecting feedback and iterating the design.
b
a
c
k
*
t
o
*
t
h
e
*
t
o
p
*